Turning a boring description of what your business does into a valuable, useful article to be eagerly read by your prospects is without doubt one of the most powerful online marketing strategies that any business can use today.
Why is it so effective? The answer is simple. Folks are seeking information whenever they come online. If the information you offer is useful and works for them, they don’t mind one bit if it points to a certain product or service that makes the whole thing work. However they will react very strongly and negatively to any effort you make to advertise or selfishly promote your product. Unfortunately this is exactly what most people do, more so in their online articles promoting their enterprises.
They would be well advised to change tact. Never show the fish your hook, you’ll never catch them. Instead they will violently swim away to safety. The truth is that if an article does not pass the advertising/content mix test, then it is almost useless and will make very little impact in promoting your business and generating valuable leads to your site.
I have proved in tests using my own articles that a single article can generate thousands of leads to a site every week while another will generate two or three hits a week. The difference is tied to a single factor. Namely how convincingly the content is integrated to your advertising or marketing.
Some of the articles that I have written to advertise my online business are over a year old. However they still generate thousands of dollars in business for me. That’s how effective the advertising/content mix is.
In other words it is all about producing an article that is useful information that at the same time doubles up as a lengthy advertisement for a product or service.
Impact on Traffic and Adsense Revenue
Everybody knows that the amount of traffic generated is very important to any site. Very few people pay attention to the mood of that traffic you have generated when it arrives at your site. In most cases, a huge percentage of visitors to a site arrive there out of curiosity more than anything else. Even when they are lead there by well-written articles.
The correct mood that you should be looking for in traffic that arrives at your site is excitement and anticipation. Excitement at discovering the information that you have to offer, anticipation of more valuable information to be found at your site. This is the sort of traffic that will end up spending more time at your site. The longer they spend at your site, the higher the chances that they’ll end up buying something. When they spend a longer time at your site, chances are also much higher that they will end up clicking at your Adsense ads.
In other words your online revenue boils down to how convincing you are in linking your valuable content to you marketing or advertising. So how does somebody do this effectively? There are a number of very important factors that you should take account when creating your content or your advertising article.
=================
Christopher Kyalo is a successful online entrepreneur. Read the second part of this article in his free email newsletter. To get a copy send a blank email now to articlesrgold-subscribe@yahoogroups.com
==================
Want to make more from your Adsense Ads? Visit this
amazing Adsense blog
===============Words of Wisdom
How cautious can a business be and still end up on the receiving end of vioxx lawsuits? All of life is a risk so better to take calculated ones all the time.
All work and no play makes jack a dull boy. Take in a movie like Neil Young: Heart of Gold to relax.
Take a little time off even if it is from stock option trading.
Wednesday, December 28, 2005
Monday, December 19, 2005
How To Create 2 Super-Profitable Email Publications
Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two?
Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher.
In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. For example just find out how people make money producing pet tags and copy the system with few modifications or improvements. And you can be sure that no smart NY lawyers will sue you for copyright violations.
Here is one of the most successful publishing models ever. It has already yielded much more than investing in precious metals for many online entrepreneurs. This technique that you are about to take a close look at, has served most Internet publishers well. Many of them have made huge sums of cash online, using it. It involves the launching of two separate email publications. Each will have its’ own different revenue source.
The First Email Publication Will Be The Foundation
The first email publication will be a free ezine. This publication is the key or foundation of the whole strategy or publishing model that we are discussing in this article. While it can be hugely profitable from advertising, the main aim here initially will be to pick up a huge number of email addresses to create a huge opt-in email list as quickly as possible.
The beauty of internet publishing is that even as you begin to gather your email addresses, there are several ways that you can use the material in this free ezine to start generating cash and at the same time marketing your free ezine. For instance, you can create a blog, publish your free ezine there and post Adsense ads (or the new Chikita ads which have proved to be more profitable for some bloggers) and start generating cash from clicks. The same article in your blog can be distributed to high traffic article directories, which will help to generate targeted traffic to your blog. You will therefore be in that super-profitable situation where you start earning money from your email publication even as you are setting it up for the real super profits.
Techniques To Speed Up Your Subscriber List Growth
There are too many free ezines being dangled in front of surfers these days that many have learnt how to ignore the lot. And yet the quicker you grow your list, the better. The way to do this is to dream up promotions and special offers. For instance you can offer some valuable report free to people who sign up. Or you can offer it to your current subscribers who refer their friends to your ezine.
You should constantly be thinking of ways of speeding up recruitment to your subscriber list because the bigger your list grows, the more profits you will be able to generate from it.
There Are Many Ways In Which A Targeted Opt-in Email List Can Earn You Serious Money
Even without considering the critical role your free email publication and opt-in email list will play in making your second email publication profitable, there are numerous ways you can profit from a large opt-in email list. There are many online entrepreneurs who make a very good living from a single opt-in email list of one or two thousand email addresses. An opt-in email list of only 10,000 can earn you a fortune.
Apart from being able to carry valuable ads in your email publication that should be your main source of income, you can advertise your own special products narrowly targeted at your list. You can advertise affiliate products or even simply refer the traffic to your Adsense blogs to earn from clicks on the Adsense ads posted there. There are actually dozens of ways to make serious money from your list, even before you refer them to your paid subscription email publication.
---------------------------------------------
Read the second part of this article in a free sample of my best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com.
Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher.
In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. For example just find out how people make money producing pet tags and copy the system with few modifications or improvements. And you can be sure that no smart NY lawyers will sue you for copyright violations.
Here is one of the most successful publishing models ever. It has already yielded much more than investing in precious metals for many online entrepreneurs. This technique that you are about to take a close look at, has served most Internet publishers well. Many of them have made huge sums of cash online, using it. It involves the launching of two separate email publications. Each will have its’ own different revenue source.
The First Email Publication Will Be The Foundation
The first email publication will be a free ezine. This publication is the key or foundation of the whole strategy or publishing model that we are discussing in this article. While it can be hugely profitable from advertising, the main aim here initially will be to pick up a huge number of email addresses to create a huge opt-in email list as quickly as possible.
The beauty of internet publishing is that even as you begin to gather your email addresses, there are several ways that you can use the material in this free ezine to start generating cash and at the same time marketing your free ezine. For instance, you can create a blog, publish your free ezine there and post Adsense ads (or the new Chikita ads which have proved to be more profitable for some bloggers) and start generating cash from clicks. The same article in your blog can be distributed to high traffic article directories, which will help to generate targeted traffic to your blog. You will therefore be in that super-profitable situation where you start earning money from your email publication even as you are setting it up for the real super profits.
Techniques To Speed Up Your Subscriber List Growth
There are too many free ezines being dangled in front of surfers these days that many have learnt how to ignore the lot. And yet the quicker you grow your list, the better. The way to do this is to dream up promotions and special offers. For instance you can offer some valuable report free to people who sign up. Or you can offer it to your current subscribers who refer their friends to your ezine.
You should constantly be thinking of ways of speeding up recruitment to your subscriber list because the bigger your list grows, the more profits you will be able to generate from it.
There Are Many Ways In Which A Targeted Opt-in Email List Can Earn You Serious Money
Even without considering the critical role your free email publication and opt-in email list will play in making your second email publication profitable, there are numerous ways you can profit from a large opt-in email list. There are many online entrepreneurs who make a very good living from a single opt-in email list of one or two thousand email addresses. An opt-in email list of only 10,000 can earn you a fortune.
Apart from being able to carry valuable ads in your email publication that should be your main source of income, you can advertise your own special products narrowly targeted at your list. You can advertise affiliate products or even simply refer the traffic to your Adsense blogs to earn from clicks on the Adsense ads posted there. There are actually dozens of ways to make serious money from your list, even before you refer them to your paid subscription email publication.
---------------------------------------------
Read the second part of this article in a free sample of my best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com.
Saturday, December 17, 2005
Publishing and Selling A Million Dollar Ezine From Scratch
Publishing and selling an Internet Information publication or ezine successfully, requires a certain approach, lots of skill and a deep understanding of the publishing business and what makes it work.
It is fascinating that a lot of the principles that have always been important in offline publishing success are even more significant in Internet publishing. In fact there is at least one company that has proved this by applying only offline principles to its’ Internet publishing enterprise. And they stuck to their guns even when people told them that it would not work inline. As a result, they have succeeded tremendously and are today a multi-million dollar Internet publishing venture.
What’s more, one does not need to have been an experienced offline publisher to acquire a deep understanding of publishing. The net makes it possible for anybody to quickly pick up information gained from years of offline experience and through the painful and tedious trial and error of others. Applying this knowledge to an online publication can earn you hundreds of thousands of dollars and ensure that you join the league of prosperous Internet publishers.
The following are examples of key principles from offline publishing that are even more important in Internet publishing.
The Idea, the niche
The idea you decide to go with or the niche that you will choose to target is a very crucial decision in any publishing venture.
A good way to test your idea is to ask yourself what problem your information will solve. The more pressing and the scarcer the information you have to offer is the better. And also the higher the chances you will have of succeeding at it.
However it is also true that there is no point in selecting a good niche which you are not able to write about and cater for effectively. Your understanding or lack of understanding of the particular field and industry that your online information-publishing venture is focusing on will tend to quickly show in your writing. So while selecting an idea or niche, settle on one that you know and understand well. Alternatively, it can be on a subject or topic, which you are confident of quickly learning everything there is to know about.
The Style Must Be Entertaining
Writing online can be a very tricky affair. The style that works best is straight to the point concise and easy to read with brief illustrations and examples. The result is that your writing becomes entertaining and folks enjoy reading through what you have to say. Anything less will not work and your Internet information publishing empire will never take off if you don’t get this basic principle right.
Hold your reader captive with valuable insights and tips as well as interesting examples and stories to illustrate the point you are trying to make. This is the only way that they will look forward to receiving your ezine and this will put you in a position to generate tremendous profits.
The Selling System
In offline publishing, marketing and selling of a publication has always been the main determining factor of whether a venture will succeed or not. The World Wide Web, being a huge market where everybody is competing for he attention of audiences, makes this even more important.
A selling or marketing system is crucial to the success of any ezine or Internet publishing enterprise. A system is a laid down procedure for doing something. A good selling or marketing system will not only give you a steady supply of leads but it should also be able to turn a good percentage of those leads into sales. Using affiliates is a powerful selling system, probably the most successful online selling system so far. It was made famous online by Amazon.com. There are many other selling systems you can consider to help you sell your information products.
It is amazing how people ignore having a selling system in place when they worry about their systems in every other area and aspect of their businesses. How would you be able to do your accounts without an accounting system? Yet people are happy to handle the most important department of any venture without a system. It is a fact that if you do not generate any sales, there will be no work for your accounts department.
An effective selling system for your ezine or internet publishing project will mean a constant flow of leads and will also ensure that you regularly turn a good percentage of those leads into paying customers.
Conclusion
In the next part of this article we will discuss how you can start making money immediately and shortly after you have launched your online publication. It does not matter if you do not have any subscribers or advertisers, the World Wide Web offers some amazing opportunities you can exploit.
----------------------------------
Christopher Kyalo is a successful online publisher and entrepreneur. Read the second part of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com.
It is fascinating that a lot of the principles that have always been important in offline publishing success are even more significant in Internet publishing. In fact there is at least one company that has proved this by applying only offline principles to its’ Internet publishing enterprise. And they stuck to their guns even when people told them that it would not work inline. As a result, they have succeeded tremendously and are today a multi-million dollar Internet publishing venture.
What’s more, one does not need to have been an experienced offline publisher to acquire a deep understanding of publishing. The net makes it possible for anybody to quickly pick up information gained from years of offline experience and through the painful and tedious trial and error of others. Applying this knowledge to an online publication can earn you hundreds of thousands of dollars and ensure that you join the league of prosperous Internet publishers.
The following are examples of key principles from offline publishing that are even more important in Internet publishing.
The Idea, the niche
The idea you decide to go with or the niche that you will choose to target is a very crucial decision in any publishing venture.
A good way to test your idea is to ask yourself what problem your information will solve. The more pressing and the scarcer the information you have to offer is the better. And also the higher the chances you will have of succeeding at it.
However it is also true that there is no point in selecting a good niche which you are not able to write about and cater for effectively. Your understanding or lack of understanding of the particular field and industry that your online information-publishing venture is focusing on will tend to quickly show in your writing. So while selecting an idea or niche, settle on one that you know and understand well. Alternatively, it can be on a subject or topic, which you are confident of quickly learning everything there is to know about.
The Style Must Be Entertaining
Writing online can be a very tricky affair. The style that works best is straight to the point concise and easy to read with brief illustrations and examples. The result is that your writing becomes entertaining and folks enjoy reading through what you have to say. Anything less will not work and your Internet information publishing empire will never take off if you don’t get this basic principle right.
Hold your reader captive with valuable insights and tips as well as interesting examples and stories to illustrate the point you are trying to make. This is the only way that they will look forward to receiving your ezine and this will put you in a position to generate tremendous profits.
The Selling System
In offline publishing, marketing and selling of a publication has always been the main determining factor of whether a venture will succeed or not. The World Wide Web, being a huge market where everybody is competing for he attention of audiences, makes this even more important.
A selling or marketing system is crucial to the success of any ezine or Internet publishing enterprise. A system is a laid down procedure for doing something. A good selling or marketing system will not only give you a steady supply of leads but it should also be able to turn a good percentage of those leads into sales. Using affiliates is a powerful selling system, probably the most successful online selling system so far. It was made famous online by Amazon.com. There are many other selling systems you can consider to help you sell your information products.
It is amazing how people ignore having a selling system in place when they worry about their systems in every other area and aspect of their businesses. How would you be able to do your accounts without an accounting system? Yet people are happy to handle the most important department of any venture without a system. It is a fact that if you do not generate any sales, there will be no work for your accounts department.
An effective selling system for your ezine or internet publishing project will mean a constant flow of leads and will also ensure that you regularly turn a good percentage of those leads into paying customers.
Conclusion
In the next part of this article we will discuss how you can start making money immediately and shortly after you have launched your online publication. It does not matter if you do not have any subscribers or advertisers, the World Wide Web offers some amazing opportunities you can exploit.
----------------------------------
Christopher Kyalo is a successful online publisher and entrepreneur. Read the second part of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com.
Wednesday, December 07, 2005
The Most Important Secret to Huge Online Information Publishing Profits
Armed with only the secret you are about to read in this article, success in the tricky but extremely lucrative world of Internet Information Publishing is virtually guaranteed.
It is nothing new. In fact it is potentially much more lucrative than selling pink dimaond rings or entering the precious metal market. Here it is;In the offline publishing heydays, many smart publishers used exactly the same secret to maximize on their revenues and to make huge fortunes.
The whole secret is hidden in one simple question you must always ask yourself. It is all easier than getting your auto insurance renewed. The question is;
What do you have?
A few practical examples are in order here so that you can fully grasp this amazing secret.
Tabloid publishers are amongst the most hated group of people amongst celebrities. But many of them made huge fortunes by asking the simple question, what do I have that the public wants badly right now? A tip from some Viagra lawyer? Rumors about some movie star’s latest fling? Or some dirt brought in by an angry and money-hungry former employee of some famous person. Publications like The National Enquirer, in the US and the notorious News of The World in the UK were able to successfully answer this key question many times. The result is that they were able to churn out stories that sold millions of copies of their publications every week which put millions of dollars into their bank accounts.
On The World Wide Web, a virtually unknown small business asked this critical question just six short years ago. They found that they really had very little. They had no Internet markets experience at all. All they had were some marketing principles that had worked offline. Direct marketing principles that is, which they had used to sell information products in the bricks and mortar world. They were told that these principles were useless online and would not work. On the net a different set of rules applied, the experts told them.
They decided to give it a shot anyway. After all they had nothing to lose.
That small business made $100 million in sales last year and is on track to increase that profit substantially this year. Now everybody is scrambling to copy their model and there are folks online now making money by simply trying to teach the successful business model used by this small business to others.
There is nothing wrong with doing this except that my view is that you are bound to succeed more quickly and make much more money by being you. The way to do that is to ask yourself the simple question, what do you have?
What You Have Doesn’t Have To Be Much
What you have does not have to be much. We have already seen that from the earlier example of a small business that ended up growing into a multi-million shilling enterprise within a very short time.
Here’s a simple example that may apply to you.
All you may have at the moment may be a free-hosted blog on relationships, for instance. Maybe you receive only a handful of hits every day. That’s all.
Here’s what can be done in this case. The idea is to generate revenue and create a hugely successful information product from the little that you have.
---------------------
Read the rest of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com
==================
Want to make more from your Adsense Ads? Visit this
amazing Adsense blog
It is nothing new. In fact it is potentially much more lucrative than selling pink dimaond rings or entering the precious metal market. Here it is;In the offline publishing heydays, many smart publishers used exactly the same secret to maximize on their revenues and to make huge fortunes.
The whole secret is hidden in one simple question you must always ask yourself. It is all easier than getting your auto insurance renewed. The question is;
What do you have?
A few practical examples are in order here so that you can fully grasp this amazing secret.
Tabloid publishers are amongst the most hated group of people amongst celebrities. But many of them made huge fortunes by asking the simple question, what do I have that the public wants badly right now? A tip from some Viagra lawyer? Rumors about some movie star’s latest fling? Or some dirt brought in by an angry and money-hungry former employee of some famous person. Publications like The National Enquirer, in the US and the notorious News of The World in the UK were able to successfully answer this key question many times. The result is that they were able to churn out stories that sold millions of copies of their publications every week which put millions of dollars into their bank accounts.
On The World Wide Web, a virtually unknown small business asked this critical question just six short years ago. They found that they really had very little. They had no Internet markets experience at all. All they had were some marketing principles that had worked offline. Direct marketing principles that is, which they had used to sell information products in the bricks and mortar world. They were told that these principles were useless online and would not work. On the net a different set of rules applied, the experts told them.
They decided to give it a shot anyway. After all they had nothing to lose.
That small business made $100 million in sales last year and is on track to increase that profit substantially this year. Now everybody is scrambling to copy their model and there are folks online now making money by simply trying to teach the successful business model used by this small business to others.
There is nothing wrong with doing this except that my view is that you are bound to succeed more quickly and make much more money by being you. The way to do that is to ask yourself the simple question, what do you have?
What You Have Doesn’t Have To Be Much
What you have does not have to be much. We have already seen that from the earlier example of a small business that ended up growing into a multi-million shilling enterprise within a very short time.
Here’s a simple example that may apply to you.
All you may have at the moment may be a free-hosted blog on relationships, for instance. Maybe you receive only a handful of hits every day. That’s all.
Here’s what can be done in this case. The idea is to generate revenue and create a hugely successful information product from the little that you have.
---------------------
Read the rest of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com
==================
Want to make more from your Adsense Ads? Visit this
amazing Adsense blog
Sunday, December 04, 2005
Avoid Usual Pitfalls In Hiring An Online Writer
There are a number of problems a webmaster or blog owner faces when trying to hire online writers.
• Not being sure of the quality of writing that he’ll end up getting. Many times samples may look good but the final work ends up being very disappointing.
• Not sure how quickly his articles will get done. Many times there can be endless and very frustrating delays.
• Good online writers can prove to be very expensive.
Now there is an emerging group of innovative websites that are addressing these problems. Websites where you can post your writing assignment without putting any money down, get several excellent writers to write the articles for you and post them at the website. You then simply read the lot and decide on the set of articles you like best. You ignore the rest and just pay for what you liked.
And what’s more you set your price. What you are willing to pay for the articles you are looking for. Many excellent writers have signed up at the site to make use of their idle time, when they do not have any work from their regular clients. The result is that you are able to get some very talented online writers to do some work for you.
Sign up and post your writing job at the site now. Click on "Customer Tutorial" for quick tips on how to use the site.
***************
Special Note
This writer who is a very experienced quality online writer handles a limited number of very satisfied regular clients enjoying high traffic at their sites. If You would like to pay a little more and get the online writer whose one article earned $10,000 in sales (and still counting) to work for you then drop me an email at ckyalo at yahoo.com and we can take this discussion further. My rates are as follows;
- Well-written keyword-rich article of 300-350 words = $19
- Well-written keyword-rich article of 350-450 words = $24
- Well-written keyword-rich article of over 500-1,000 words = $30
• Not being sure of the quality of writing that he’ll end up getting. Many times samples may look good but the final work ends up being very disappointing.
• Not sure how quickly his articles will get done. Many times there can be endless and very frustrating delays.
• Good online writers can prove to be very expensive.
Now there is an emerging group of innovative websites that are addressing these problems. Websites where you can post your writing assignment without putting any money down, get several excellent writers to write the articles for you and post them at the website. You then simply read the lot and decide on the set of articles you like best. You ignore the rest and just pay for what you liked.
And what’s more you set your price. What you are willing to pay for the articles you are looking for. Many excellent writers have signed up at the site to make use of their idle time, when they do not have any work from their regular clients. The result is that you are able to get some very talented online writers to do some work for you.
Sign up and post your writing job at the site now. Click on "Customer Tutorial" for quick tips on how to use the site.
***************
Special Note
This writer who is a very experienced quality online writer handles a limited number of very satisfied regular clients enjoying high traffic at their sites. If You would like to pay a little more and get the online writer whose one article earned $10,000 in sales (and still counting) to work for you then drop me an email at ckyalo at yahoo.com and we can take this discussion further. My rates are as follows;
- Well-written keyword-rich article of 300-350 words = $19
- Well-written keyword-rich article of 350-450 words = $24
- Well-written keyword-rich article of over 500-1,000 words = $30
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