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Thursday, March 31, 2005

A Free articles marketing campaign is an investment that requires patience

One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display.

In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised all over the place. Some are very workable but most of them are simply hype designed to get money out of impatient people’s pockets.

It is also true that any online marketing campaign is supposed to take hold and work almost immediately because of the instant nature of the net.

However if you intend to use free articles online to promote your business, then let me tell you up front that it will not work instantly.

It will take time for your articles to take hold and gain the viral effect of getting re-posted all over the net, which is the real power of this promotional method.

I recently had a client who was very interested in doing an articles promotion campaign immediately for their web site. They were keen on using my services but started off by writing their own articles and posting them on as many sites as they possibly could. After only a week or two, they had completely lost hope and interest in the articles ever generating enough traffic and sales for them.

Naturally I made an effort to present the facts to this client, but he had made up his mind. He was convinced after such a short time that articles would not work for him. I felt great pity for them. They had even forgotten so quickly, that it was an article that had made them get in touch with me in the first place. Was this not proof enough to them that it worked?

Can you buy a certain stock then sell it again the following week simply because it lost value by a few cents? Can you invest in building a house and then abandon it in the middle because it is not coming up as quickly as you would like it to? You would be crazy to do either of these two things and yet some online entrepreneurs will not think twice about dumping some marketing campaign just because it doesn’t work the way instant coffee does.

When I started my first online articles campaign for myself, I would often go for weeks without receiving any enquiry. Other times traffic to my auto responder and blog would slow down to a trickle. Then after a couple of weeks it would rise again to some high figures only for the surge to be short lived.

But I stuck to my program and it never crossed my mind even one day that I should abandon my investment.

Today I consistently receive very high numbers in traffic.

So how long should one have to wait for an articles campaign online to take effect? I would say you would need to consistently post 10 new articles every month for about 5 months before you can see high, consistent and regular flow of traffic to your site.

Whatever you do before you invest in an articles campaign, remember that you will require lots of patience.

About the Author
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles.

Saturday, March 12, 2005

The Biggest secret that will guarantee your online success

By Christopher Kyalo

Until people understand that the internet is a new communication vehicle and not a new entertainment medium, success will continue to be elusive. The reason for this will become very clear as you read through this article.

It is not too difficult to see why many internet marketers insist that the World wide web is an entertainment medium - a development from TV. The typical person is more interested in the new offerings on the web that can entertain and less excited in the details of the enhanced communications capabilities this new phenomenon brings.

It is therefore not surprising to learn that the net is actually the first activity in over 40 years that has been clearly documented as something that causes people to spend less time watching TV. No wonder most people think of it as a substitute for TV.

But they have done this with disastrous consequences. Even as you read this, entrepreneurs all over the world continue to pump money into all sorts of advertising schemes on the net. Fascinating when you consider that the same people doing this hate to be interrupted by advertising when they're surfing.

I find it much more useful to think of the net as an improvement on the telephone. Then everything makes sense and any promotion on the net works like magic.

People hate interruptions on the phone from telemarketers. They prefer to call and ask about a product they are interested in and then to place an order using the same telephone.

If you look at the Internet as an enhanced telephone, rather than try to advertise through it, you will seek to advertise elsewhere (offline) to direct the people to contact you (by visiting your web site or sending for details via email). That's exactly the way it has worked with the telephone for decades.

Experts have already proved that although the web has not been a very successful advertising medium, it has increased advertising revenue for offline mediums like newspapers, magazines, radio and TV.

There is another very effective proven way of using this improvement-on-the-telephone medium to promote your business, and it works much better than advertising. It is by cashing in on the way most people use the internet. For years the telephone has been a valuable instrument for getting information. People looking for information have frequently made a few calls to get the info that they are looking for.

Being an improved telephone, the net makes that even easier. You use a search engine or you visit a web site and get all the information you want. You rarely look for information in online advertisements.

So what better way to attract attention to your offering than to provide lots of useful free articles packed with information that your target market may be looking for?

And the advantage of doing this online is huge. Offline PR articles will hardly carry the full contact or address of where the business or service being written about can be found. Online, a resource box will not only include contact information, but it can also have an enticing special offer or opportunity for the reader to seek more information via email. This way an article writing business easily and effortlessly builds up a valuable opt in contacts list. The list can be contacted later with information, updates and all sorts of interesting offers.

Having realized that the quality of their content is the key to success, web sites have been grappling for a low cost solution to keeping their content interesting, fresh and informative. They seem to have found the answer in offering to post articles free on their site. More and more web sites do that these days.

And more and more smart businesses need to take full advantage of this to get out the word over the net about their offerings.

One more aspect has rendered free article posting extremely effective. It is as a result of the fact that there is really very little well written material around, so any well written piece will quickly enjoy an amazing viral effect.

Here is how it happens. Most of the sites that post these free articles target web sites and ezine publishers who download and use these articles. Many of the web sites that do this in turn also allow others to download and use the same material. All with one condition, that they do not edit the article and that they leave the resource box intact.

The result is that a single article finds it way around the net to dozens of sites and ends up being seen by thousands and ultimately hundreds of thousands of persons interested in the subject written about and therefore very interested in the sort of products marketed by the person who wrote the article.

That is exactly how you make full use of the power of the net to advertise effectively online - and it's free

About the Author
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at

Services offered by Christopher Kyalo-------------------------------------
Service No 1) ************I can create powerful headlines for you to write articles on to market your web site or business. Simply supply as much information as possible on your web site and I'll come up with 12 good headlines for possible articles you can write yourself that will have the best chance of a high ranking with search engines and improving traffic to your site.I give you the powerful headlines, you write the articles yourself.I charge $12.50 for this service. What's more I will throw in the service of writing an effective resource box for you FREE. Those taking my free ecourse will quickly realize how important the resource box is in pulling in traffic.

write now to strongwallafrica at

Service No 2) ************I ghost-write articles for a few clients. My fee for this service is $99 for 10 articles or $25 for 2 articles. This can be useful in getting you started off in the right direction in your articles marketing campaign.To be honest this is a very time-consuming exercise and I am not able to provide the service to everybody, all the time. One can only write so many articles in a day. But try your luck by sending in details of the web site you'd like promoted and the number of articles you want and I'll tell you whether my schedule allows it at the moment or not.

write now to strongwallafrica at