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Friday, November 25, 2005

The Wild Animals Can Teach You About Hunting For Clients

Watching wild animals in Africa hunting for food, is an extremely educative experience for marketers those hunting for Financial jobs and those who want to dramatically increase their sales. The big cats are especially fascinating in their different hunting methods.

The lion usually has lots of difficulties hunting. This cat is built very big, strong and heavy. The result is that it is no match for the speed and agility of the antelope, its’ favourite meal. So the lion relies on stealth, surprise and the quick short dash – not unlike that of a well-built 100 metres sprinter. The lion’s advantage is in its’ strength which enables it to kill fairly large prey that would give smaller cats like the cheetah a lot of problems.

The cheetah has a totally different hunting method. This cat is light, agile and built for high speeds. No problems catching that small antelope in the herd scampering for safety. But unlike the lion, the cheetah cannot go for bigger prey (more meat) like the zebra or even larger antelopes.

You now fully understand why the lion cannot wake up one morning and decide that since it admires the cheetah’s sheer speed, it wants to hunt like a cheetah - or vice versa.

That should be obvious, should it not be?

Then why is it that Marketers make this mistake every day?

The type of selling system (it’s actually a hunting system you know) you choose will depend a lot on what you are. Are you an agile, small young business with no bureaucracy or long-decision making process, not unlike the cheetah? Or are you that larger recently-prosperous-business struggling to maintain enough sales growth to sustain your cash-guzzling overheads, not unlike the lion?

This lesson came down hard on me a few years ago when I created a selling system that surpassed all expectations and grew a small magazine from a circulation of less than 500 copies to 120,000 copies weekly, in a few short months. The simple system employed the use of teaser flyers.

If effective moving ideas require you to be organized, then effective marketing needs you to be even more so.

Quick tip 1

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Tuesday, November 22, 2005

Turning Free Articles Into Online Gold

How do you do this? It’s simple really, all you need is this amazing ezine, Turning Articles Into Online Gold it’s a sister ezine to our paid subscription version and has very valuable and useful information and yet it’s free.

This free ezine is published every two days or so and contains very useful content that will keep you inspired, informed and focused on maximizing on your online revenue using free articles.

Sneak Preview of Contents

- Why articles are the most effective online marketing tool in driving targeted traffic to your site.
- How to distribute your articles effectively so as to receive maximum response.
- Case study: How I used free articles to make $10,000 online.
- Packed with numerous tips that will help you use this free tool to drive massive traffic and profits to your site.

Why waste another minute in low traffic and no earnings from your affiliate program or online enterprise? Subscribe Now by sending a blank email to;

Thursday, November 17, 2005

The Huge Response From Text Links Within Articles Shocked Me

I don’t quite remember where I first started reading about text links, but I had always ignored them. Those ugly-looking highlighted words buried in the text of something interesting that I was reading online can be very effective and as aggreassive as Ortho Evra Attorneys.

Still I ignored to use them that is, because looking back, I do remember that I always had a tendency to click on them a lot. Sometimes my click through would end up in total disappointment as I landed on some totally irrelevant web page that I had no interest for. But most times I would end up at a highly informative page that would greatly add to the information I was looking at.

When I started using text links for the first time, in my articles in my blogs and in high traffic article sites where I distributed them, I was absolutely overwhelmed by the response I received. It has gotten me really excited and I now have a number of clients that I have introduced this amazing concept to.

Why Are Ugly Text Links Within Articles So Effective?

So why do we click so much at these hyperlink text we come across? Why are they virtually irresistible? The answer is simple. It is the same reason why search engine PPC (pay-per-click) ads have worked so well and are at the center of shifting advertising dollars online at a rate that has many offline advertising mediums very worried. It is the same reason why TV spots did not transfer too well online.

You see it was always assumed that the Internet was an advanced Television medium. Some people still think in these terms. If this were true then TV ads should have made a killing online, instead of causing a record number of bankruptcies. But if you take the Internet to be the most advanced telephone in the world, then suddenly everything makes sense.

Pop up and pop under ads are similar to a situation where you are having a telephone conversation and somebody rudely comes online, interrupting your conversation to ask if you’d like to buy some baked beans. Banner ads are like some advertising jingle playing in the background as you are having your telephone conversation. Probably less annoying but still intrusive.

When you are having a telephone conversation, you tend to be interested only in what is relevant to the current conversation. So even if you are currently in the market for a new car, this is just not the time for somebody to give you that information. The key thing here is relevance.

Text links within articles are even more effective than PPC ads. My tests have clearly shown this. The traffic they attract to sites tends to stay much longer (always remember that relevance is very important here).

Text Links In The Middle Of Relevant Articles Are More Effective Than The Old Classified Ads

In those offline days, nothing helped to prop up more start-ups and small businesses than classified ads in local newspapers. Those tiny small fonts that were best read with a magnifying glass, were super effective in creating valuable sales leads for many small businesses.

The text link is the online answer to classified ads. But it is even more effective. Classified ads were usually stuck at the back of the newspaper. These online classified ads (text links) appear right in the middle of interesting related stories. Information is the main currency online and all you need to do is to ensure that your text links are placed in well written and informative online writer’s articles.

Text Links Create Valuable Links For Your Blogs/Sites

Search engines place a lot of weight on links to a site. In fact keywords used in text links to a site are so effective that they will work better than keywords actually used in the content at the site when it comes to ranking a site. So apart from creating immediate traffic, they will also have a huge impact on your search engine positioning. Relevant text links are too effective for you to ignore them any longer.