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Friday, November 25, 2005

The Wild Animals Can Teach You About Hunting For Clients

Watching wild animals in Africa hunting for food, is an extremely educative experience for marketers those hunting for Financial jobs and those who want to dramatically increase their sales. The big cats are especially fascinating in their different hunting methods.

The lion usually has lots of difficulties hunting. This cat is built very big, strong and heavy. The result is that it is no match for the speed and agility of the antelope, its’ favourite meal. So the lion relies on stealth, surprise and the quick short dash – not unlike that of a well-built 100 metres sprinter. The lion’s advantage is in its’ strength which enables it to kill fairly large prey that would give smaller cats like the cheetah a lot of problems.

The cheetah has a totally different hunting method. This cat is light, agile and built for high speeds. No problems catching that small antelope in the herd scampering for safety. But unlike the lion, the cheetah cannot go for bigger prey (more meat) like the zebra or even larger antelopes.

You now fully understand why the lion cannot wake up one morning and decide that since it admires the cheetah’s sheer speed, it wants to hunt like a cheetah - or vice versa.

That should be obvious, should it not be?

Then why is it that Marketers make this mistake every day?

The type of selling system (it’s actually a hunting system you know) you choose will depend a lot on what you are. Are you an agile, small young business with no bureaucracy or long-decision making process, not unlike the cheetah? Or are you that larger recently-prosperous-business struggling to maintain enough sales growth to sustain your cash-guzzling overheads, not unlike the lion?

This lesson came down hard on me a few years ago when I created a selling system that surpassed all expectations and grew a small magazine from a circulation of less than 500 copies to 120,000 copies weekly, in a few short months. The simple system employed the use of teaser flyers.

If effective moving ideas require you to be organized, then effective marketing needs you to be even more so.

3 comments:

Kathy Smith said...

Hi there chris, I was searching for the latest information on advertising strategy when I found your page. Thanks for the great post, I really enjoyed the read. Just shifting focus and tryin' to learn more on advertising strategy and how your working it. Thanks again........

I’m definitely going to book mark this page. And when you have time take a look at my
Link. It’s a absolute must for all marketers.

Thank You

Making Money Online said...

Hi there chris,

You have a great looking blog with a lot of helpful information.
I am book marking this page.

I was out searching for more info on advertising product when I found
your page. Although The Wild Animals Can Teach You About Hunting For Clients wasn’t exactly what I was
interested in. I had to stop……..GREAT POST

I’m tryin’ to find more information on advertising product.

Have you ever thought of adding Instant Audio to your
Website and emails?..... It will double your sales in the
First 30 days.

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Anita Case said...

Hi chris,

I really enjoyed your post. You have a great blog with
a lot of helpful information on it.

I’m out searching the web for more info on advertising by email
related. Even though The Wild Animals Can Teach You About Hunting For Clients wasn’t a perfect match.
I enjoyed your post.

I need to find more information on advertising by email
related info.

Have you ever thought of adding Instant Audio to your
website and emails. Adding a personal touch will double
your income in the first month.

Click on the link to see how this can change the power of
your business………