There was this well-known car manufacturer that was on the verge of closing shop. They couldn't get enough customers to survive in business. Then they decided to change the direction of their ailing business. They decided to aim for fewer customers. The cash strapped company did not have the cash to develop a new engine. So all they did was to design a flashy sports car body and then fitted their old engine to their "new" car. Then they doubled the price tag.
An amazing thing happened. They started selling more cars at the higher price.
Targeting is extremely powerful. What this carmaker did in the 1960s can easily be done online today by many blogs and web sites with very low traffic.
Read this fascinating article now.
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