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Wednesday, July 12, 2006

The Struggling Blog That Sold More By Targeting Fewer Visitors

What I have done is substituted the word "carmaker" with "blog" in my headline. The reason is because this true story that happened to an offline car manufacturing business is set to happen to many blogs and low traffic sites, including yours, that fully grasp and understand the moral of the story.

There was this well-known car manufacturer that was on the verge of closing shop. They couldn't get enough customers to survive in business. Then they decided to change direction and go in the opposite direction. They decided to aim for fewer customers. The cash strapped company did not have the cash to develop a new engine. So all they did was to design a flashy sports car body and then fitted their old engine to their "new" car. Then they doubled the price.

An amazing thing happened. They started selling more. The carmaker actually sold more cars at a much higher price.

Targeting is extremely powerful. What this carmaker did in the 1960s can easily be done today by many blogs and web sites with very low traffic. Aim for much lower laser targeted traffic and see what happens. See if you will not get many more eager visitors than you previously had, the sort of visitors who will buy more, and give you much more from your affiliate programs.

Read continuation.

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