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Thursday, May 31, 2007

Fascinating debate on effectiveness of articles in online marketing

There is a fascinating debate developing online over just how effective promotional articles are in marketing a site. Many people for instance do not want to believe that they can be more effective than PPC (pay per click) advertisements. How is it possible that something free (if you understand search engine optimization and write the articles for yourself) can be more effective than something that people pay dearly for?

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