...And his sales actually went up!!
I recently came across this amazing audio interview about the power of articles. You'll not believe it but this guy gave up "optimizing" his site and stopped paying for pay per click ads and concentrated on only free articles to market his site. His sales shot up as a result because his conversion rate went up to an amazing 3.5%
Listen to it for yourself, the link is below. Once you get to the site, find the audio interview at the bottom of the June 20, 2005 post.
http://wetrack.it/eza/af.cgi?aid=733&ent=28
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Only professionals who are skilled in SEO and PPC advertising techniques have the expertise to find the most appropriate keywords for your website.
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