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Wednesday, October 17, 2007

Linking Strategy For SEO Article Writing

One of the main objectives of writing SEO articles is to accumulate the number of links pointing to your site. The whole idea is to improve your Google PR (Page Rank) which will in turn send you higher up the search engine results for popular keyword phrases. Naturally this will end up bringing you a lot more traffic.

What all this means is that the linking strategy for your SEO articles is very important, in fact more important than the quality of your writing in terms of drawing traffic to your site from leading search engines.

Start with a clear main target for your SEO article writing linking strategy
To create an effective linking strategy that will get you traffic, you will have to start with a clear target page or article that you want to point all your most visible links to. Your choice will depend on a lot of factors. For instance if your site is still very new and has not received any Google PR yet, then it may be a much better strategy to create a detailed article in a leading article directory or at some social networking site and then point most of your seo article links to it.

Because the article directory will tend to have a high page rank, it will be much easier for your article to end up very high in search engine results for popular keywords. You will still partially benefit and there is a good chance that about 5% to 10% of the traffic that your article at the article directory receives will click on the links there and finally get to your site. This may sound a little unfair but it is much better than nothing, is it not?

But remember that even as you do this, you will still be gradually accumulating links pointing to your site. This is because it is standard practice that one article posted at an article directory can comfortably have up to 3 links. Two will be in the resource box at the bottom and one can be placed within the body of the article, towards the end. One of these many links in each seo article (the least prominent at this stage—that is the last one on the resource box) can point to your site.

The other important point to note at this juncture is that whatever main SEO article (whether on your site or elsewhere) you decide to point most of your links to had better be good and as detailed as possible. You don’t want to waste your SEO article writing by annoying your readers who after taking the trouble to click on a link end up at some brief and vaguely relevant or even irrelevant article.

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