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Friday, February 20, 2015

Mistakes To Avoid In Building An Email List

Building an email list of your hottest prospects is the quickest and most effective way of making serious money online. Virtually all the high-earning web gurus have huge email lists that are the real secret behind their consistent six figure earnings. Admittedly it is not easy but by avoiding the common mistakes listed in this article the whole process will be much easier for you.

Imagine a situation where you have a highly responsive list that consistently delivers high sales for you? And you have a solid customer base that will sustain increased sales and profits for years to come?
To be successful you will need to avoid some of the most common mistakes people make when trying to build lists.

There are quite a number of mistakes that most people tend to make when trying to build their email lists.

For starters at the beginning the list-building process most web entrepreneurs are in a big hurry to get large numbers without targeting the right kind of subscribers that would be hot prospects for their products. Even if you succeed you will end up with a big list that is almost useless to you and will always deliver a very low response rate. Those who avoid this mistake do not make any effort to build a relationship with their list members by sending them valuable information and tools on a regular basis. Just remember that it is unlikely that anybody will purchase anything from a stranger. And so it is very important to build a relationship with your subscribers.

Sometimes the list grows slowly simply because of very poor opt-in form placement. If it can hardly be seen how do you expect people to sign up? Where there is no problem with the placement others will ask for too much personal information which naturally discourages anybody from signing up.

What You Need To Do To Quickly Grow Your List

List building actually becomes very easy when you know exactly what to do. Your sign up form must be in a very prominent position on each page of your blog or site so that it is the first thing that visitors to your site see. Do use a popover, light-box or interstitial. Pop-ups are capable of increasing your opt-in rate by as much as 1000 per cent or even more. So do not worry too much about being invasive. After all pop ups are commonly used for sign ups all over the web.

Then you need a good incentive to attract sign ups. Free software or a free eBook are very effective. Just make sure that it is something valuable and also very relevant to your target market.

To further speed up the process of list building try to find a small budget and advertise in Facebook or Google Adwords. Always go for PPC (pay per click) ads where you can easily measure the results of your efforts so that you constantly improve on the ads. Make sure that you always re-invest part of the profits so that you gradually continue building up on your ad budget and ultimately your email list.

You Too Can Reap The Rewards

By following the simple instructions in this article you will be surprised at how easy it is to build a valuable opt-in permission-based email list that will bring you huge profits for many years to come.

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