Which is the most successful free website content site in the world? The answer may surprise you. It is actually Google. Heard of them?
Google uses a free website content model where they do not generate any content of their own but simply refer people to all the relevant content that they are looking for through the Google search engine. In other words Google is just a site that links to other sites.
Can you duplicate this fascinating business model in your industry? Remember that you can easily make a huge reputation as the site that best helps your prospects quickly find the information that they are looking for. The advantage with this kind of approach is that you will always have an endless supply of free website content and you will never need to write a single sentence or even edit anything.
But how do you make money by giving away your traffic and referring your valuable prospects to other sites? Well the most direct answer to that question is to tell you that Google have done it. In fact they have become hugely successful by doing exactly that. What you must remember is that people still appreciate any tool or any site that saves them time and helps them find stuff more quickly. And this appreciation will be rewarded by constant visits to your site which will help you pick up traffic rapidly. Assuming that you point to the best information with your links.
Links that point out of your site also have a major SEO impact, meaning that Google will reward you with plenty of traffic from search engines.
A quick disclaimer here is that I am NOT talking about those spam sites that are filled with links that lead nowhere and the whole objective is for you to click on the Adsense ads usually posted in these sites. I am referring to useful sites that have content and selflessly lead readers directly to other sites with the kind of information that they are looking for.
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